GUIDES AND
OUTFITERS

LOOKING FOR THOSE WHO SPEND MORE TIME OUTSIDE THAN IN.

The UA Guide & Outfitter program is a chance for hunting guides and fishing captains to partner with Under Armour and forge the future of hunting and fishing. If accepted, you’ll receive outfitter discounts on UA gear and exclusive product release information in exchange for your honest feedback on the gear you put through the paces.

This program is for active hunting guides and fishing captains only. In your application, you will be asked to upload information proving your status.

UNDER ARMOUR GUIDES & OUTFITTERS PROGRAM

Whether on a hunt or on the water, Under Armour gear makes you better. We rely on input from the field to continuously provide outdoorsmen and -women with innovative products built to perform for the ultimate pursuit.

The purpose of this program is to equip Guides & Outfitters in the outdoor community with the opportunity to purchase Under Armour gear for a discounted rate of 40% off to let you keep enjoying your pursuit at the highest level. Membership includes special pricing and exclusive new product release information in exchange for honest feedback on the products you put through the paces. Please allow up to 10-15 business days for our internal team to process your application.

Together, we will Protect, Inspire, Champion, and Honor our natural resources.

UNDER ARMOUR GUIDES PILLARS OF WILL

The Under Armour Outdoor Pillars of Will are the guiding principles for which we prepare, act, and converse about our outdoor adventures. Whether on the trail, water, or in the woods, these four Wills ensure the longevity of our passions and the natural resources that support them.

As conversations around outdoor pursuits change, these Wills hold steady. Our employees, athletes, and the greater UA community are held to this standard, with no exception, in our ongoing effort to preserve our wild places for the next generation of outdoorsmen and -women.

WE WILL PROTECT– Outdoorsmen and -women know that our chosen pursuits go the way of our natural resources. That’s why we will dedicate time and offer support to the organizations that serve and protect our waterways, land and wildlife.

WE WILL INSPIRE– We’re not just raising kids. We’re raising future outdoorsmen and -women by encouraging them to become stewards of our land and waterways. Instill the value of wilderness and pursuit in our youth today and they will protect it for the rest of their lives.

WE WILL CHAMPION– With a deep connection to the outdoors, we are determined to maintain them for seasons to come. We will champion those who honor a safe code of conduct and follow established regulations.

WE WILL HONOR– In-season success is directly proportional to off-season sweat. We will honor every hour spent, mile hiked, seed planted, and reverent moment that contributes to your success in the outdoors.

Personal Information

Please enter the relevant information below. The more information entered increases the possibility of approval.

*If an approved guide/captain told you about the program, insert their email here and you both will receive a discount code upon acceptance.

PROOF OF GUIDE STATUS

The following six questions help us indicate your role in the Outdoor Industry. Please answer a minimum of three of the following questions to prove Guide status. The information will vary state-by-state please put N/A if the question is not applicable to you.

PROOF OF CAPTAIN STATUS

The following six questions help us indicate your role in the Outdoor Industry. Please answer a minimum of three of the following questions to prove Captain status. The information will vary state-by-state please put N/A if the question is not applicable to you.

WE WILL

WE WILL

PROTECT    //    INSPIRE    //   CHAMPION    //    HONOR

PROTECT    //    INSPIRE    //   CHAMPION    //    HONOR

THE PILLARS OF WILL

Whether on a hunt or on the water, Under Armour makes you better with innovative gear built to combat the elements and ensure your success in the outdoors.

But fostering an outdoor community takes more than excellent gear. It takes a higher standard to ensure the longevity of our passions and the natural resources that support them.

The UA Outdoors Pillars of Will are the guiding principles for which we prepare, act and converse about our outdoor adventures. As conversations around outdoor pursuits change, these Wills hold steady. Our employees, athletes and the greater UA community are held to this standard in our ongoing effort to preserve our wild places for the next generation of outdoorsmen and -women.

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